Privacy Policy

kriticalmass are committed to protecting and respecting your privacy

This policy (together with our terms of use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it

This privacy policy (the "Policy") sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. The Policy only applies to the information we collect on the Site and does not apply to information collected by any other method.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is kriticalmass Ltd (Company Number 07972231) of Innovations House, 19 Staple Gardens, Winchester, Hampshire SO23 8SR.


Information we may collect from you

We may collect and process the following data about you:

  • Information that you provide by filling in forms on the Site. This includes information provided at the time of registering to use the Site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with the Site.
  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • Details of transactions you carry out through the Site
  • Details of your visits to the Site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Uses made of the information

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please send us an email at

How we Collect Information

Upon registering to use the Site and as you submit information to the Site from time to time, we may collect information from you, some of which may be Personal Data such as your name, postal address, email address, telephone number, or geographical location (“Information”). Information we collect on the Site is used solely for our own internal purposes and for a limited number of reasons such as:

  • improving the Site, as well as measuring usage
  • helping with our targeted marketing, including providing you with information we reasonably believe may be useful to you

Disclosure of Information

We adhere to the protections as set out in the Data Protection Act 1998, as amended, and shall ensure that such Information is not sold or otherwise made available to third parties. However, we may be required to disclose information in instances such as when required under applicable law and possibly to countries outside of the European Economic Area and which may not have comprehensive data protection laws.

We may disclose information if legally required to do so, if requested to do so by a governmental entity or regulatory authority, or if we believe in good faith that such action is necessary to comply with legal requirements or process, prevent a crime or protect national security.

If you engage, or we reasonably suspect that you are engaging, in any illegal activity, we may disclose your personal information, to the extent we determine in our sole discretion is necessary to cooperate with appropriate authorities.


Although the transmission of data over the internet may be subject to intrusion, we protect your Information by ensuring we have implemented appropriate physical, electronic and procedural safeguards to avoid unauthorised access or disclosure, accidental loss, use, alteration or destruction of such Information.

Where we engage third-party contractors, as far as is necessary, we may share Information in order for such parties to perform services on our behalf and in accordance with enforceable confidentiality obligations.

Maintenance of Information

You have the right to contact us by, in order to review, update or delete your Information or should you have any questions regarding our Privacy Policy. This is in line with many jurisdictions’ data legislation, granting you the right to request access to your personal information and to request correction of it, if it is incorrect. Please feel free to contact us should you not wish us to contact you in the future.

Other Websites

This Privacy Policy applies to our services only. The Site may contain links to third-party websites over which we have no or little control. Such other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you. We are not responsible for the privacy policies or practices of such other websites and we encourage you to review the privacy policies, if any, on such websites.

IP Address

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our user's browsing actions and patterns, and does not identify any individual.


Cookies are small amounts of information which we may store on your computer. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the Site for you. You may set up your computer to reject cookies although, in that case, you may not be able to use certain features on the Site. If you do not wish to receive cookies in the future, please let us know.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy

We reserve the right to modify this Privacy Policy from time to time, in our sole discretion, by updating this web page. It is your responsibility to review this Privacy Policy periodically

Dated 23rd February 2013.


kriticalmass Ltd Cookie Policy


Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a high quality experience when you use our Site and also allows us to make improvements.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to such storage. Cookies contain information that is transferred to your computer's hard drive.

The cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Purpose Session Session

Please note that third parties such as advertisers may also use cookies, over which we have no control.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Site.

Except for essential cookies, all cookies will expire after six months.