Protecting Our Oceans

London, United Kingdom

BLUE is determined to reverse the alarming collapse of fish stocks in our oceans. Critically, global fish stocks have fallen by an estimated 88%. BLUE exists to help solve this crisis. Read project description


Funds
53% £104,209 / £200,000
Volunteers
110% 22/20
Promoters
29 29
Likes
88 88

In Partnership With:

MORE ABOUT
THE PROJECT:

If you wish to help BLUE, please donate today. 


Read about BLUE's mission, our global PROJECTS on kriticalmass and how YOU can HELP.

When BLUE started, in 2010, just 1% of our oceans were protected. It has since dramatically increased, but still only 2.8% is protected.

Around 88% of global fish stocks are depleted, fully exploited over-exploited or in recovery from exploitation due to overfishing. This is a problem because 1 billion people rely on fish and seafood as their main source of protein and 200 million people depend on fishing for their livelihoods.

BLUE is not anti-fishing. It is against overfishing. 

BLUE works hard to promote sustainable fishing and the protection of significant areas of pristine biodiversity. 

Studies worldwide have proven that protecting the oceans enables them to recover and that marine reserves can increase fish stocks by 3 to 5 times in just 7 years. 

 

Since its launch, in 2010, BLUE has delivered an effective conservation programme largely through a network of peers and partners.

BLUE’s global plans for the next 12 months include:

To implement these conservation measures, BLUE needs YOUR help:


BLUE'S PROJECTS

1. Protecting Paradise 

A survey into Ascension Island and its unique biodiversity

Located in the South Atlantic Ocean between the east coast of South America and west coast of Africa, Ascension Island is a remote British colonial outpost that has proven to be an area with significant marine importance. 

British scientists have discovered a unique ecosystem uncovering new nocturnal species; pink algae and two new species of sea slug as well as suspected new species including new types of blennie and soap fish, four forms of sponge and a variety of mollusc. 

Ascension is already renowned as the home of the world’s biggest green turtles as well as bottlenose dolphins, yellowfin tuna, blue marlin, galapagos sharks and humpback whales. Ascension shrimp and the resplendent angelfish are also unique to the area.

The latest findings come as the Ascension Island Government has commissioned a review that will look at effective fisheries management and appropriate protection areas within the 200-mile limit around the island.

This creates pressure to discover exactly what lies beneath the waves offshore, including such features as sea mounts, so any protection that the British Overseas Territory decides to put in place is adequate.

BLUE wants to help fund a new offshore survey to allow this comprehensive assessment to be made of potential protected areas in Ascension waters.

©The Sunday Times

What has been found to date already show “just what a unique place Ascension is and how ripe it is for protection in whole or in part.” (Charles Clover, chairman of BLUE in The Sunday Times).

Dr Nicola Weber (Head of Ascension Island Government Conservation Department) said: "Ascension Island is best known for its globally important and long-studied nesting populations of turtles and seabirds. By comparison its marine environment has been little studied, particularly in deeper waters beyond the reach of divers. This project aims to uncover the mysteries of the underwater world around this remote UK overseas territory and identify what needs to be done to protect it.

If you wish to donate towards this project, please state the project's name in the comment box at check-out. 

2. Smart Phones, Smart Fishing!  

An innovative approach to marine management

BLUE’s pioneering project in a 60 square mile Marine Protected Area (MPA) Dorset has been hailed a “world first” given its radical collaborative approach engaging fishermen to take a lead role in shaping conservation measures within their fisheries. 

Innovative technology will be at the forefront of management of the MPA and the fishery as BLUE moves into the next phase of this progressive project to:

Develop and test a new system to collect fisheries data by the fishermen themselves. This project will supply and install inshore vessel monitoring systems to local fishing boats providing real time information about vessel position.

http://1.bp.blogspot.com/-X_P-8_WUlYk/TpUv4EAQ2aI/AAAAAAAAAIQ/lb7erF0qcYY/s1600/Sex+Test.jpgIntegrate a smart-phone App on-board, which will provide a simplified log system allowing fishermen to log their catch by species, weight and fishing gear. This system will link with a vessel’s position and tracks and in the long-term will enable fishermen to report their sustainably caught catch whilst out at sea, this will not only help improve long-term management of the marine reserve and the fishery but can help minimise waste and maximise the use of underutilised species.

 

©ITV News

BLUE have already been granted £81,000 from the European Fisheries Fund for this work and now need your support to help match these funds.

If you wish to donate towards this project, please state the project's name in the comment box at check-out. 

3. Going Native! 

A scientific study to restore the Native Oyster in the Solent

The Solent, an area of ecological and natural beauty and a large conservation prize having within in it a wealth of habitats from seagrass beds to reefs. In turn these habitats support numerous species of fish including over 20 different species of shark, wildfowl and wading birds and an inshore fishery.

 

Despite its size and amazing biodiversity, the Solent has serious problems: the native oyster fishery is closed, sea bass is over-fished and there are serious problems with water pollution.  Many fishermen go as far as to say things are desperate

As first step, BLUE want to commission a scientific study to find out what caused the collapse of the native oyster fishery so that an effective programme of conservation and management can be put in place to regenerate these important species. In turn helping to restore the once thriving fishery. 

Why oysters?

Despite their rather plain appearance, oysters are of great importance to marine communities. Often described as a “keystone species” due to the important ecological services they provide to maintain or improve water quality and clarity, and cycle nutrients between the water column and bottom dwelling species.

Successful and well managed restoration of the native oyster will deliver significant ecosystem service benefits to the Solent marine environment including: water purification and filtration, reef building, carbon sequestration. 

 If you wish to donate towards this project, please state the project's name in the comment box at check-out.

Why does BLUE need YOUR help?

BLUE requires vital funds to implement these 3 projects. We're tirelessly working to expand existing funding sources and establish new private sector channels. Our crowdfunding campaign on kriticalmass is key to achieving these objectives.

We also want to raise awareness and engagement with our causes

To establish the appropriate legal and political frameworks for the delivery of our projects we need to show there is a vast community who cares about marine protection.

We can achieve this if we reach, or better still, exceed our target.

Even if you are not able to donate, you can still help BLUE and our causes by tweeting, liking, blogging and telling everyone about what we do.

How can YOU help?

Join the BLUE team and help us fix the world’s largest solvable problem and save the most precious resource to humankind.

To support BLUE and our projects you can:

  • DONATE – receive one of BLUE’s exclusive rewards kindly donated by BLUE’s supporters and notable partners. You can find a list of rewards to the right of this page.  Remember that some rewards will change, so don’t miss your chance to secure your favourite gift and keep an eye on new fantastic rewards from BLUE and its partners during the campaign.

PLEASE NOTE that after choosing your reward, at check-out by using the comment box, you’ll be able to state which of the 3 projects above you would like to support through your donation. Alternatively, you can leave the comment box blank and, in doing so, you will be supporting the Blue Marine Foundation as a whole.

You can also help BLUE with the following actions:

  • LIKE - BLUE’s Facebook page and be automatically updated on all BLUE’s news and activities

  • SHARE - this page and our updates on Facebook and Twitter as much as you can. Raising AWARENESS about the alarming crisis of our oceans is vital to help our cause and the future of our planet.

  • VOLUNTEER – become a BLUE volunteer by donating your time to help BLUE hands on. We have some volunteer suggestions below but happy from hear from anyone no matter what your skill set!

  1. Fundraisers and events management

  2. Specialist services (advertising, campaigners, advocates, broadcasters, media producers, design and communicators, project managers)

  3. Marine photographers, artists

  4. Global translators

  5. BLUE student advocates arranging ‘The End of the Line’ screening in schools and universities   

Who else is supporting BLUE?

Blue would like to extend its gratitude to its diverse network of passionate and influential individuals, dedicated to solving the marine crisis. Please join our ambassadors in this effort.

 

Our NGO & Foundation Partners

Our Corporate Partners

If you are a corporate sponsor and are interested in supporting BLUE, please check our ‘brand rewards’ to the right of this page or email us on brands@kriticalmass.com to discuss corporate opportunities. 

 

PROJECT UPDATES:

Update #4: 11/09/14 05:09 PM

A WORLD WITHOUT FISH...

Great news, Kriticalmass have created a image competition to empower our community to think about and share the Blue Marine Foundation message.

Here's how you can get involved

For more information including competition prizes, head to the Kriticalmass BLOG

Update #3: 24/07/14 12:08 PM

New reward added! 

You have an exclusive oppertunity to own a limited edition print of one of the most striking animals in our ocean, the shark!  Nick & Caroline the married duo of Frogfish Photography travel the world taking beautiful underwater images of the world's oceans. They are pasionate about marine conservation and have decided to support BLUE by letting us sell their photos to reach our crowdfunding target! 

If you have fallen in love with the image below - head to our page now to get one for youself. Be quick - there are only 5 prints available! 

Please help BLUE reach their target! 

If like Caroline & Nick you would like to help support BLUE please get in contact today. 

#BLUE4OCEANS 

Image credit: Nick Robertson-Brown of Frogfish Photography

Update #2: 04/07/14 10:00 AM

It's been a great week for BLUE!  

We have reached 50% of our target and the amazing Stephen Fry showed his support by tweeting about our campaign. 

Thank you for all your support so far: you've been great! 

Let's not stop here! We still have a long way to go to make sure we can help solve the crisis in our oceans. So PLEASE help us to keep up the momentum. Dive deep, DONATE and share. 

We cannot do this without your help! 

 

Update #1: 16/06/14 10:23 AM

We are very proud to confirm that BLUE has been granted £81,000 by the European Fisheries Fund in support of our pioneering project in Lyme Bay.

The funding will help us implement our plans to integrate sophisticated technology within fishermen's vessels to tackle overfishing and promote sustainability.

Now we need to match this sum through your support and donations to help us move into the next stage of our Lyme Bay mission.

Please remember that if you wish your donation to be directed towards Lyme Bay or any of BLUE's other projects, you can indicate your chosen cause in the comment box at checkout.

Thank you from BLUE and our oceans!

 

The Blue Marine Foundation (BLUE) is a UK registered charity. It is a group of influential individuals, brands and organisations who are united to protect the oceans through the establishment of a global network of marine reserves.
Originally set up in 2010 by the team behind the award winning documentary film "The End of the Line" - George Duffield, Charles Clover and Chris Gorell Barnes - BLUE exists to fix the largest solvable environmental problem on the planet - the crisis in our oceans.

PROJECT COMMENTS:

Personal Thank You and Update

  • Cost :
  • £5
  • Delivery:
  • 30/09/2014
  • Available:
  • Unlimited

Receive a big personal thank you email from the BLUE team and a selection of articles explaining our work and commitment to the oceans

'The End of the Line' - signed DVD

  • Cost :
  • £20
  • Delivery:
  • 06/10/2014
  • Available:
  • 98

Support BLUE and be one of the few lucky people to own ‘The End of the Line’ DVD signed exclusively by the Director and BLUE Ambassador, Rupert Murray

Shipping included in the price.

'The End of the Line'- book signed…

  • Cost :
  • £50
  • Delivery:
  • 30/09/2014
  • Available:
  • 48

Learn where BLUE came from with your very own specially signed copy of the book ‘The End of the Line’ from the author and BLUE Chairman Charles Clover

Shipping included in the price

Lucky Seven BLUE cap

  • Cost :
  • £50
  • Delivery:
  • 30/09/2014
  • Available:
  • 9

Look cool and support BLUE with your very own custom made Lucky Seven BLUE cap. Worn by BLUE supporter, model and actress Karen Elson and BLUE ambassador, Creative Director of 'Tabitha Simmons' and Vogue contributing Editor and Stylist, Tabitha Simmons

Shipping included in the price

Kenzo Male T-shirt

  • Cost :
  • £60
  • Delivery:
  • 01/10/2014
  • Available:
  • 24

To celebrate National Marine Week, BLUE and our brand partner KENZO are now offering ‘No Fish No Nothing’ T-Shirts at the very special price of £60.

Don’t miss your opportunity to look the part while powering good for our oceans!

Kenzo Female T-shirt

  • Cost :
  • £60
  • Delivery:
  • 01/10/2014
  • Available:
  • 25

To celebrate National Marine Week, BLUE and our brand partner KENZO are now offering ‘No Fish No Nothing’ T-Shirts at the very special price of £60.

Don’t miss your opportunity to look the part while powering good for our oceans!

Frangipani Shirts

  • Cost :
  • £65
  • Delivery:
  • 01/10/2014
  • Available:
  • 3

Frangipani is the new name to Men’s shirting. The Frangipani team make unique shirts influenced by their travels around the world. Suited to the beach, bar, nightclub or home, there is certainly a style to suit all . Support BLUE today and get the chance to pick your choice of shirt from Frangipani’s new collection: www.frangipani-style.com. Don’t miss this opportunity to grab your shirt for the summer!

Exclusive Shark Print

  • Cost :
  • £80
  • Delivery:
  • 01/10/2014
  • Available:
  • 5

BLUE brings you a little slice of the ocean with this exclusive shark print from Nick & Caroline at Frogfish Photography. Their prints are rarely sold to the public so this is the perfect opportunity to own a limited edition image of one of the most remarkable animals in the ocean! But be quick there are only 5 available!

Size of print: A3

Documentary Film Making Master Class

  • Cost :
  • £250
  • Delivery:
  • 01/10/2014
  • Available:
  • 10

A one off opportunity to have a "documentary film making and campaigning" master class with award winning documentary film producer and BLUE Co-Founder, George Duffield.

Please note that the master class is for a minumum of 5 and a maximum of 10 people. The reward price is per person.

Exclusive Screening

  • Cost :
  • £500
  • Delivery:
  • 30/09/2014
  • Available:
  • 5

Bring ‘The End of the Line’ to your schools or university with an exclusive screening hosted by the award winning producer George Duffield and BLUE Co-Founder or Charles Clover the original author and BLUE Chairman

Please note: This reward is only available in the UK - Travel expenses apply if outside of M25.

Monaco Yacht Show 2014 package

  • Cost :
  • £500
  • Delivery:
  • 30/09/2014
  • Available:
  • 1

Superyachts.com is excited to offer a fantastic package including: 2 one day passes to Monaco Yacht Show 2014 for two people and two tickets for an exclusive evening event, which will be held on a superyacht of 40m+.

Travel and accomodation not included

Journalism Master Class

  • Cost :
  • £3,000
  • Delivery:
  • 30/09/2014
  • Available:
  • 3

One off opportunity to have a one-on-one journo master class over lunch with the legendary Charles Clover, Blue Chairman, author of The End of the Line and Environmental Columnist for the Sunday Times

In Partnership With:


Report this Project